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Organization Branding

A goal of business branding is to convey a message that your organization is positioned better than others. What is a brand or branding? This is where challenges come for marketers in branding a business or church... Simply put, your brand is defined by a customer’s overall perception of your business. A successful brand has to be consistent in communication and experience, across many applications: Environment (storefront, non-profit or office) Print, signage, packaging Web