Updated: Oct 20, 2019
A goal of business branding is to convey a message that your organization is positioned better than others. What is a brand or branding? This is where challenges come for marketers in branding a business or church... Simply put, your brand is defined by a customer’s overall perception of your business.
A successful brand has to be consistent in communication and experience, across many applications:
Environment (storefront, non-profit or office)
Print, signage, packaging
Website & online advertising
Customer service & your approach to sales
The founder of Amazon, Jeff Bezos, says it even better: “Your brand is what other people say about you when you’re not in the room.”