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Organization Branding

Updated: Oct 20, 2019


A goal of business branding is to convey a message that your organization is positioned better than others. What is a brand or branding? This is where challenges come for marketers in branding a business or church... Simply put, your brand is defined by a customer’s overall perception of your business.


A successful brand has to be consistent in communication and experience, across many applications:

  • Environment (storefront, non-profit or office)

  • Print, signage, packaging

  • Website & online advertising

  • Content publishing

  • Customer service & your approach to sales

The founder of Amazon, Jeff Bezos, says it even better: “Your brand is what other people say about you when you’re not in the room.”

#BusinessBranding #BusinessImage

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